It is important that your social media profiles are ready for employers to see.
It’s time to start getting your social profiles in order.
When we talk about getting your social profiles in order, in Australia, LinkedIn is the major platform that you need to give serious consideration. Virtually every major accounting firm and recruiter are actively using LinkedIn to identify and approach accountants with potential job opportunities.
Potential employers (and clients) will also use your LinkedIn profile as a point of verification and proof of your background and experience. Everyone knows someone and the Australian Accounting and Finance Market is small compared to other countries.
1. Before you do anything, check your LinkedIn privacy settings, as you might choose to not broadcast to everyone initially that you are updating your profile – https://www.linkedin. com/psettings/privacy. Within this section you have the option of notifying recruiters that you are open to opportunities.
2. Join the Australian Accounting LinkedIn groups, there are many.
3. Get your personal LinkedIn profile 100% complete – this makes you 40x more likely to appear in searches. Appearing in more searches means more employers and recruitment agencies getting in touch with relevant opportunities.
4. Get a professional headshot to add to your profile. Something modern and professional with yourself the only person in the photo.
5. Ensure your contact details for your LinkedIn profile are up to date so that you are easy to find. Make sure you have your personal email address!
6. Update your headline to something “action based”
7. Get your custom LinkedIn profile URL (eg https:// www.linkedin.com/in/johnsmith/) – it looks better on your resume AND helps your profile appear as the first search result in Google the instructions, LinkedIn has great resources.
8. Consider relevant accounting and finance keywords that you want to appear and then ensure they appear multiple times throughout your profile.
9. If you are genuinely committed to changing roles, consider a LinkedIn Job Seeker account which gives you InMail to approach potential employers, and gives you a higher visibility when you apply for new roles.
10. Get recommendations and endorsements on your profile – this helps you be found and also provides and unofficial reference/testimonial.
11. Connect with peers, industry leaders, relevant LinkedIn groups, and prospective employers’ LinkedIn Company Pages.
12. Draft and post 2-3 blog articles that display your strengths and interests positively.
13. Google search yourself to double check what is appearing when people are looking for you.
14. Check your privacy settings on Facebook and ensure that you aren’t sharing (or being tagged in) posts that don’t display you in a professional manner. Also check the photos that you have posted on Instagram and consider making your profile private while you are applying for new jobs.
15. Consider investing in a service such as Brand Yourself which is an online reputation management service that can help you clean up your social media presence and fix unwanted posts. Google (https://brandyourself.com/).
For further details check out our 8 ways to build your personal brand with LinkedIn article. https://www.newbreedmarketing.com/blog/build-your-personal-brand-on-linkedin
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